Social Media Statistics 2024
| Total World population | 8.08 billion |
| Global Mobile phone users | 5.61 billion |
| Global Social media users | 5.04 billion |
| Global Internet users | 5.35 billion |
| Global Mobile Internet users | 5.24 billion |
Information sourced from the United Nations World Population Prospects unveils that the current world population stands at 8.08 billion individuals in 2024. The worldwide populace has escalated by 74 million individuals since the corresponding period last year, representing an annual growth rate of 0.9 percent.
In 2024, the number of unique mobile phone users has reached 5.61 billion. This means that approximately 69.4 percent of the world’s total population now uses a mobile device. Compared to early 2023, the global total has increased by 138 million users, representing a growth rate of 2.5 percent. This surge in mobile phone usage underscores the widespread adoption and reliance on mobile devices for communication, access to information, and various other functionalities worldwide.
Over 66 percent of the Earth’s populace currently partakes in internet usage, as per the most recent statistics, which peg the global count of internet users at 5.35 billion. The internet user base has expanded by 1.8 percent within the past year, owing to the addition of 97 million new users since the commencement of 2023.
As of 2024, there are approximately 5.24 billion individuals worldwide who are mobile internet users. This indicates a significant portion of the global population is accessing the internet through mobile devices such as smartphones and tablets. Mobile internet usage has become increasingly prevalent due to the convenience and accessibility offered by mobile devices, allowing people to stay connected, access information, and utilize various online services while on the go. The widespread adoption of mobile internet underscores its importance as a vital communication and information tool in today’s interconnected world.
According to the latest report, it shows that the number of active social media users has gone up significantly, now exceeding 5 billion globally. In 2024, the total worldwide active social media users count has reached 5.04 billion, with the most recent user count corresponding to 62.3 percent of the global population. Over the past year, the worldwide total has risen by 266 million, indicating an annual growth rate of 5.6 percent. Another remarkable statistic indicates that, on average, there were 8.4 new social media users added per second over the past year.
This signifies a substantial portion of the global population engaging in various social media platforms for communication, networking, information sharing, and entertainment purposes. The continuous growth in the number of active social media users highlights the increasing integration of social media into daily life and its significant role in shaping communication trends, digital marketing strategies, and online communities across the globe.
| Average daily time spent using Internet | 6 hours 40 mins |
| Average daily time spent using social Media | 2 hours 23 mins |
In 2024, across the world, people are spending an average of 6 hours and 40 minutes each day engaging with the internet. This statistic encompasses various activities such as browsing websites, using social media platforms, streaming videos, accessing online services, and communicating through messaging apps and email. The significant amount of time spent on the internet reflects its integral role in modern society, serving as a primary source of information, entertainment, communication, and productivity for billions of individuals worldwide.
On average, individuals spend approximately 2 hours and 23 minutes per day using social media platforms in 2024. This statistic reflects the significant amount of time that people allocate to activities such as browsing social networks, posting updates, interacting with content, and communicating with others online.
Most Popular Social Media Platforms 2024
Social media platforms allow users to create and share content, interact with others, and engage in social networking. These platforms provide various features such as posting updates, sharing photos and videos, messaging, commenting, liking, and joining groups or communities based on shared interests. Some examples of social media platforms include Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and Pinterest. These platforms play a significant role in facilitating communication, information sharing, and social interactions among users around the world.
- Instagram is the most popular social media platforms, followed by Facebook. Instagram is having the largest number of active users at 882.75 million.
- TikTok and Douyin (the Chinese version of TikTok) have substantial user bases, with TikTok having 395.9 million users and Douyin having 353.1 million users.
- Twitter (represented as X) has a relatively smaller user base compared to Instagram and Facebook, with 171.2 million active users.
- Platforms like Kuaishou, Pinterest, and Xiaohongshu have smaller but still significant user bases, with 85.6 million, 80.25 million, and 48.15 million active users, respectively.
| MOST POPULAR SOCIAL NETWORK PLATFORMS | PERCENTAGE | ACTIVE USERS (IN MILLIONS) |
|---|---|---|
| 16.50% | 882.75 | |
| 12.80% | 684.8 | |
| TikTok | 7.40% | 395.9 |
| Douyin | 6.60% | 353.1 |
| X (Twitter) | 3.20% | 171.2 |
| Kuaishou | 1.60% | 85.6 |
| 1.50% | 80.25 | |
| Xiaohongshu | 0.90% | 48.15 |
- Instagram: It is a popular photo and video-sharing social media platform. With a user base of 882.75 million, it holds 16.50% of the total active social media users. Instagram allows users to share photos and videos, apply filters and effects, and engage with other users through likes, comments, and direct messages. It is known for its visual-centric nature and has a wide range of users, including individuals, businesses, influencers, and celebrities.
- Facebook: It is one of the largest and most widely used social networking platforms worldwide. It has a user base of 684.8 million, accounting for 12.80% of the total active social media users. Facebook enables users to connect with friends and family, share updates, photos, and videos, join groups, and follow pages based on interests. It offers various features for personal and professional networking, advertising, and content sharing.
- TikTok: It is a short-form video-sharing app that has rapidly gained popularity, especially among younger demographics. With 395.9 million users, it captures 7.40% of the total active social media users. TikTok allows users to create and share short videos set to music or audio clips, participate in viral challenges, and discover content based on their interests through the “For You” page algorithm.
- Douyin: It is the Chinese version of TikTok and is immensely popular in China. It holds a user base of 353.1 million, accounting for 6.60% of the total active social media users. Douyin offers similar features to TikTok, allowing users to create and share short videos, engage with content, and follow other users.
- X (Twitter): Twitter, represented as X in the table, is a microblogging platform where users can share short messages called “tweets.” With a user base of 171.2 million, it holds a 3.20% share of active social media users. Twitter is known for its real-time updates, discussions, and interactions on various topics, including news, entertainment, politics, and more.
- Kuaishou: It is a popular Chinese video-sharing app with a user base of 85.6 million, accounting for 1.60% of the total active social media users. Similar to TikTok and Douyin, Kuaishou allows users to create and share short videos, engage with content, and follow other users.
- Pinterest: It is a visual discovery and bookmarking platform where users can discover and save ideas on various topics like recipes, home decor, fashion, and more. With 80.25 million users, it accounts for 1.50% of the total active social media users.
- Xiaohongshu: It is a Chinese social e-commerce platform focused on lifestyle and travel content. With a user base of 48.15 million, it holds a 0.90% share of active social media users. Xiaohongshu allows users to discover and purchase products, share reviews and recommendations, and connect with other users with similar interests.
Most Popular Messenger Apps 2024
Messenger apps, also known as instant messaging apps or chat apps, are software applications that enable users to exchange text messages, multimedia files, voice messages, and more in real-time. These apps typically require an internet connection and are available on various platforms, including smartphones, tablets, and computers.
WhatsApp leads as the most popular messenger app globally, boasting a staggering user base of 861.35 million, which is significantly higher than WeChat’s 684.8 million users.
| MOST POPULAR MESSENGER APPS | PERCENTAGE | ACTIVE USERS (IN MILLIONS) |
|---|---|---|
| 16.10% | 861.35 | |
| 12.80% | 684.8 | |
| Telegram | 2.40% | 128.4 |
| FB Messenger | 2.30% | 123.05 |
| LINE | 1.70% | 90.95 |
| Snapchat | 1.30% | 69.55 |
| 0.90% | 48.15 |
- WhatsApp: With 861.35 million active users, WhatsApp is the most popular messenger app, accounting for 16.10% of total active users. Its widespread adoption is due to its user-friendly interface, cross-platform compatibility, and robust features like end-to-end encryption.
- WeChat: WeChat has 684.8 million active users, making it the second most popular messenger app with a 12.80% share. It offers a multifunctional platform with messaging, social networking, and mobile payment services, particularly popular in China.
- Telegram: It boasts 128.4 million active users, capturing 2.40% of total active users. Known for its privacy features, it appeals to users seeking secure messaging options with features like end-to-end encryption and secret chats.
- FB Messenger: It has 123.05 million active users, accounting for 2.30% of total active users. Integrated with Facebook, it offers various messaging features including text, voice, and video calls, along with multimedia sharing options.
- LINE: It has 90.95 million active users, representing 1.70% of total active users. It’s popular in Asia, offering free voice and video calls, stickers, and a timeline feature for updates.
- Snapchat: With 69.55 million active users, Snapchat captures 1.30% of total active users. Known for ephemeral messaging, it’s particularly popular among younger demographics for its unique features like disappearing messages and filters.
- QQ, with a user base of 48.15 million, holds a 0.90% share of total active users among messenger apps. QQ is a widely used messenger app in China, offering various communication features including messaging, voice and video calls, online gaming, and social networking. Its user base, although smaller in global terms, represents a substantial portion of the Chinese market, making QQ a significant player in the messenger app landscape, particularly within its regional context.
Top 3 Devices
In 2024, mobile phones dominate as the most popular devices globally, constituting 57.94% of device usage, with an active users of 3.09979 billion. Laptops and desktops follow closely behind, representing 40.06% of device usage, with 2.14321 billion active users. Tablets make up a smaller portion, accounting for 1.95% of device usage, with 0.104325 billion active users.
| POPULAR DEVICES | PERCENTAGE | ACTIVE USERS (IN BILLIONS) |
|---|---|---|
| Mobile Phones | 57.94% | 3.09979 |
| Laptop & Desktop | 40.06% | 2.14321 |
| Tablet | 1.95% | 0.104325 |
| Others | 0.06% | 0.00321 |
Other devices, including wearables and smart home devices, comprise a minimal percentage (0.06%) of device usage, with 0.00321 billion active users. This data highlights the widespread adoption of mobile phones and the enduring relevance of laptops and desktops, while also showcasing the niche usage of tablets and other specialized devices in the global technology landscape.
Popular Search Engines 2024
Google maintains its dominant position with a vast market share of 91.62%, indicating its widespread usage among internet users globally. While Google leads significantly, other search engines such as Bing, Yandex, Yahoo, and Baidu also hold notable shares of the market, catering to specific regions and user preferences. Additionally, the inclusion of privacy-focused search engines like DuckDuckGo suggests a growing demand for alternative options prioritizing user privacy and data protection.
| MOST POPULAR SEARCH ENGINES | PERCENTAGE | ACTIVE USERS (IN MILLIONS) |
|---|---|---|
| 91.62% | 4901.67 | |
| Bing | 3.37% | 180.295 |
| Yandex | 1.65% | 88.275 |
| Yahoo | 1.12% | 59.92 |
| Baidu | 0.96% | 51.36 |
| Duckduckgo | 0.51% | 27.285 |
| Naver | 0.21% | 11.235 |
| Others | 0.56% | 29.96 |
- Google: Dominating the search engine market, Google holds a staggering 91.62% share with an active user base of 4,901.67 million. Known for its comprehensive search results and wide range of services, Google remains the go-to choice for most internet users worldwide.
- Bing: With a 3.37% share, Bing serves as an alternative to Google, attracting a substantial user base of 180.295 million. Bing’s integration with Microsoft products and focus on visual search features contribute to its popularity among users seeking diverse search options.
- Yandex: As Russia’s leading search engine, Yandex holds a 1.65% share with 88.275 million active users. Known for its localized search results and language support, Yandex caters to users primarily in Russia and neighboring countries.
- Yahoo: Yahoo maintains a 1.12% share with 59.92 million active users. While no longer the dominant force it once was, Yahoo still serves as a popular search engine and web portal, offering news, email, and other services alongside its search functionality.
- Baidu: Leading the search engine market in China, Baidu captures a 0.96% share with 51.36 million active users. Baidu’s focus on Chinese-language search results and integration with various online services contribute to its popularity within China’s internet ecosystem.
- DuckDuckGo: Known for its commitment to privacy, DuckDuckGo holds a 0.51% share with 27.285 million active users. With growing concerns about online privacy, DuckDuckGo attracts users seeking private and anonymous search experiences.
- Naver: South Korea’s leading search engine, Naver, commands a 0.21% share with 11.235 million active users. Offering localized search results, multimedia content, and an array of online services, Naver remains popular among South Korean internet users.
- Others: This category accounts for a combined 0.56% share with 29.96 million active users across various smaller search engines not individually listed. These search engines cater to niche markets or offer specialized search functionalities, contributing to the overall search engine landscape.
Top Websites in 2024 (Similarweb)
| TOP WEBSITES |
|---|
| Google.com |
| Youtube.com |
| Facebook.com |
| Instagram.com |
| Twitter.com |
- Google.com: As the most popular website globally in 2024, Google.com continues to serve as the go-to search engine for billions of users worldwide. It provides access to a vast array of information, services, and tools, including web search, email (Gmail), maps (Google Maps), cloud storage (Google Drive), and more.
- Youtube.com: Following closely behind Google.com, Youtube.com holds the second position as the largest video-sharing platform. It offers a diverse range of user-generated and professional content across various categories, including entertainment, music, education, and news. Users visit Youtube.com to watch, share, and engage with videos on a wide range of topics.
- Facebook.com: Ranked third in popularity, Facebook.com remains a leading social networking platform connecting billions of users worldwide. It allows users to create profiles, connect with friends and family, share updates, photos, and videos, join groups, and interact with content from businesses and organizations.
- Instagram.com: In the fourth position, Instagram.com is a popular social media platform focused on visual content sharing. Users post and discover photos and short videos, apply filters and effects, and engage with content from friends, influencers, and brands. Instagram.com offers features like stories and reels, providing users with creative tools for content creation and expression.
- Twitter.com: Rounding out the list in fifth place, Twitter.com is a prominent microblogging platform facilitating real-time conversations, news updates, and public discourse. Users share thoughts, opinions, and information in short, publicly accessible posts called tweets. Twitter.com serves as a platform for users to engage with trending topics, follow news updates, and connect with other users globally.
Top Mobile Apps in 2024
| TOP MOBILE APP | PARENT COMPANY |
|---|---|
| Youtube | |
| Chrome Browser | |
| Meta | |
| WhatsApp Messenger | Meta |
In 2024, the top mobile apps globally reflect a landscape dominated by two major players: Google and Meta (formerly Facebook Inc.). Google maintains its dominance with three of its apps – YouTube, Chrome Browser, and Google itself – among the top five, showcasing its versatility in providing essential mobile services across different domains.
Meta’s presence is notable with two of its apps – Facebook and WhatsApp Messenger – emphasizing the significance of social networking and messaging in the mobile app experience. This landscape highlights the competitive nature of the mobile app market, with Google and Meta leading the way through their popular offerings and extensive user bases, while also underlining the importance of communication, social interaction, and utility in mobile app usage.
Top Mobile App by Number of Downloads in 2024
| MOBILE APP | PARENT COMPANY |
|---|---|
| TikTok | Bytedance |
| Meta | |
| Meta | |
| WhatsApp Messenger | Meta |
| Capcut | Bytedance |
- TikTok (Parent Company: Bytedance): TikTok continues to hold the top position as the most downloaded mobile app globally in 2024. Known for its short-form video content, TikTok’s popularity remains strong, attracting users worldwide with its engaging and entertaining platform.
- Instagram (Parent Company: Meta): Instagram secures the second position as one of the most downloaded mobile apps in 2024. As a social media platform focused on visual content, Instagram continues to be a favorite among users for sharing photos, videos, and stories, while also offering features like reels and IGTV.
- Facebook (Parent Company: Meta): Facebook maintains its presence as one of the top downloaded mobile apps, ranking third in 2024. Despite evolving trends in social media, Facebook remains a popular choice for users to connect with friends and family, share updates, and engage with content from various sources.
- WhatsApp Messenger (Parent Company: Meta): WhatsApp Messenger holds a significant position as one of the most downloaded mobile apps globally, ranking fourth in 2024. As a messaging app known for its end-to-end encryption and user privacy features, WhatsApp continues to be widely used for communication purposes across different regions.
- Capcut (Parent Company: Bytedance): Capcut emerges as one of the top downloaded mobile apps in 2024, securing the fifth position. Developed by Bytedance, Capcut is a popular video editing app that offers users a range of tools and features to create and edit videos with ease, catering to the growing demand for content creation and customization among users.
Disclaimer: The data research report provided here is sourced from various channels, aiming for accuracy but unable to guarantee every detail’s absolute precision. It is intended for informational purposes only, and users are urged to verify critical information independently before making decisions. We are not liable for any financial loss, errors, or damages arising from the use of this information. While our team strives for accuracy, the dynamic nature of data means we cannot verify every fact. Your understanding and discretion are valued.
